After 20 years working in fashion, as a buyer, stylist and consultant I knew by 2020 that the next step had to be a sustainable one, By Elleven was launched mid pandemic as a street style inspired slow fashion brand with a small Vintage edit, but as the years passed Vintage became the focus, the By Elleven customer wanted Vintage but didnt have the time to source it. In April 2025 By Elleven launched a small but perfectly formed handpicked Vintage edit, carefully curated so that each piece brings something special to its new owners wardrobe, allowing women to shop sustainably in a boutique style.