Kinder Collective is a consciously curated family store by the sea — with a difference. Now lovingly online too, our store was founded by local mamas Rebecca and Fran on the beaches of Broadstairs, Kent.

After years immersed in the fashion industry, we began to see things differently. Juggling young families while witnessing the industry's unsustainable practices up close, we felt a deep pull toward something more meaningful. Kinder Collective was born from beachside chats and buggy walks, fuelled by a shared passion for creativity, community, and conscious living.

Our space is a celebration of thoughtful choices — a place where style meets sustainability. At the heart of what we do is our preloved collection, a handpicked selection of high-quality clothing for newborns to nine-year-olds. Every piece is chosen with care and intention, offering families a way to shop that’s not only more affordable, but gentler on the planet. We believe in giving beautiful clothes a second life, reducing waste, celebrating circular fashion, and proving that preloved can be just as joyful (if not more so!) than brand new.

Aesthetically, we’re all about bold colours, playful prints, and tactile textures — mixed with timeless, high-quality basics so you can build a wardrobe that works hard and looks good, for less. If you love Bobo Choses, Mini Rodini, Petit Bateau, Stella McCartney, OshKosh B’gosh, and Another Fox, you’re in the right place. We also sprinkle in wardrobe essentials from considered high street favourites like Arket, Boden, COS, Zara and Gap — always selected with an eye for style, longevity and joy.

Whether you’re visiting us by the sea or online, thank you for choosing Kinder — where every purchase helps nurture both our little ones and the world they’re growing up in.