I'm Heather, founder of lyttle stór, an online children’s store offering a thoughtfully curated selection of preloved and sustainable clothing, footwear, accessories, and gifts for newborns to age 10 and beyond.

Having worked in the fashion industry for many years, becoming a parent shifted the way I viewed clothing and consumption. I experienced firsthand how quickly children grow, and how many beautiful pieces are worn only once, or not at all. It changed the way I thought about waste, longevity, and how we shop for little ones.

With a background in luxury fashion, I’ve always valued quality and timeless design. At lyttle stór, I source preloved pieces and sustainable brands that focus on thoughtful design and lasting value, while celebrating children’s autonomy and individuality. The word stór means treasure in Celtic, and that’s exactly what I hope people find in our collections, pieces to be loved, shared, and passed on.

I believe shopping for children can be joyful, conscious, and rooted in the idea that beautiful things deserve more than one life.